Pricing intelligence
Price smarter.
Protect your margin.
Turn your costs into confident pricing decisions. Calculate profit, margin, markup and the exact selling price you need to hit your target.
Current Margin
44.0%
Profit / unit
€21.56
Target Margin
40%
Recommended Price
€45.37
Break-even Price
€26.06
Live preview — updates with your calculator inputs.
Calculator
Your unit economics, live
Sample product: Premium Desk Lamp. Change any value and every result updates instantly.
Product Costs
Pricing
Live Results
per unitGross Margin
Current Selling Price
€49.00
Profit / Unit
€21.56
Markup
78.6%
Break-even Price
€26.06
The minimum selling price before the product starts generating profit.
- Net selling price (ex. VAT)
- €49.00
- Transaction fee
- €2.94
- Total effective cost
- €27.44
Profit Health
44.0%
Healthy Margin
Your current pricing provides a healthy profit margin.
Target Margin
40%
Recommended Price
€45.37
Price Adjustment
−€3.63
Pricing Recommendation
Your current price already exceeds your 40% margin target.
You have €3.63 of pricing headroom per unit before you fall below target.
Cost Breakdown
Where your price goes
- Product Cost€18.0036.7%
- Shipping€4.008.2%
- Packaging€1.503.1%
- Other Costs€1.002.0%
- Transaction Fees€2.946.0%
- Profit€21.5644.0%
Scenarios
Compare pricing scenarios
You've already achieved your target margin — your current price is the reference point.
€44.59
9% below your current price
- Profit / unit
- €17.41
- Gross margin
- 39.1%
€49.00
What you charge today
- Profit / unit
- €21.56
- Gross margin
- 44.0%
€45.37
Hits your 40% target
- Profit / unit
- €18.15
- Gross margin
- 40.0%
How it works
Better pricing decisions in seconds
Add your costs
Enter your product cost and the expenses associated with each sale.
Set your price
Enter your current selling price, fees and tax assumptions.
Optimize your margin
See your actual profitability and the exact price required to reach your target.
Stop guessing your prices.
Know exactly what every sale is worth.